Clarity equipped our team to make tough decisions by objectively defining and clearly articulating our strategic choices.Lorraine Hariton, ChairmanBeatnik
We did some of our best work ever with Lynn. Out of a sea of complexity she articulated a clear strategy – one that our field could finally understand and execute.Ismail Pishori, WW Dir Marketing, Financial Services Industry SegmentHewlett Packard
If you want to find out what your target customers are really thinking, to get the unvarnished truth about the situation, and to get clear recommendations on what you can do about it, Clarity is the firm to call.Phil Brotherton, VP/GMNetApp
Rick did a great job analyzing the market and our competitive position, then proposing product and marketing strategy. His judgments were always sound, his standards high and his industry knowledge extensive.Robert Goren, Former VP/GMXerox Corp.
Clarity has repeatedly challenged our executive team with critical insights. Their concise, actionable recommendations have led to a re-focusing of our strategy and resources to re-align our value proposition with the needs of our changing markets.Diane McGarry, Former CMOXerox Corporation
Clarity skillfully navigated a complex organizational environment to provide a revealing and insightful assessment. Their custom-designed portfolio structure is being implemented across our $3B services business.Amy Christen, Sr. Director, Business OpsCisco Systems
Don't ask your customers what they want; ask them what they do.

Profitable Growth Strategies Start with the Customer

Senior executives and management teams rely on Clarity for help at critical inflection points: getting sound advice on strategic questions, pointing the way to profitable innovation and formulating actionable go-to-market plans. 

Where do you begin when everyone’s got an “agenda?”

You begin by seeking answers in the marketplace, not just around the conference table. You develop deep insight about your customers by engaging in thoughtful, relevant conversations. You expose business problems that have been ignored. Your best people, across functions, are brought into the process, so understanding is universal and outcomes are shared.

Clarity’s seasoned team and disciplined methodologies inform the process and ensure realistic pathways to success, driving growth and building sustainable market leadership. It is our contention that a business should be defined by its Value Proposition: the set of distinguishing experiences delivered to a target market. The Value Proposition is the cornerstone of a successful business plan.

We bring clarity to the most critical issues:

  • Accelerate sales from current offerings.
  • Respond to market changes with new offerings and business models.
  • Bridge the strategy/marcom/sales gap.
  • Win the most critical major accounts.
  • Empower your organization with our methodology.
  • Align your company around new plans with implementation services.

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