Tip of the Hat to our Roots

I cannot take credit for all that you see on these pages, without a serious tip of the hat to a long-time friend and mentor, Dr. Lynn Phillips.  Lynn was my marketing professor at Stanford’s Graduate School of Business many years ago, and we’ve had a great relationship ever since.

Importantly, we owe Lynn a great deal for the ideas that you see here.  He created much of the theory and has a thriving worldwide practice empowering companies to become more market centric.  His company, Reinventures, and ours work together regularly to this end.

Thank you, Lynn.  I value our relationship highly.