Don't ask your customers what they want; ask them what they do.
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Market Focus Training

Mindset matters. We believe so strongly in market focus that we’re happy to help our clients understand it and use it themselves. Our workshops help you institutionalize market-focus discipline throughout your organization.

  • Executive visioning workshop (half day):
    • Inspire market-focused thinking within the executive team.
    • Build implementation sponsorship.
    • Define organizational action plans.
  • Implementation workshops for cross-functional teams (1-2 days):
    • Understand the concepts and techniques of market focus
    • Learn how to have strategic customer conversations
    • Get real work done – develop a market success model for your business
    • Plan for fact-based market validation

We are happy to discuss the details of those trade-offs with you. Contact us