Don't ask your customers what they want; ask them what they do.
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Tactical Clarity™

Tactical Clarity™ helps you get the most out of what you’ve got, accelerating sales revenues from current products and services. We do this through an intense, fact-based engagement designed to quickly discover value gaps between:

  • The value you promise versus the value you deliver
  • Your customers’ perceptions of what they get versus what they need

Using our Customer Experience Design Methodology, we engage in open-ended, yet highly structured conversations with key participants across your value chain.  Based on our team’s substantial operating experience, Clarity also offers implementation guidance to insure that you get results.

Deliverables for a Tactical Clarity™ engagement may include a rapid assessment of the following:

Tactical Assessment Value Gap Analysis Operational Direction
  • Market Mapping
  • Competitive Landscape
  • Value Chain Analysis
  • Voice of the Customer
  • Value Propositions
    Value Exchanges
  • Segmentation
  • Investment Prioritization
  • Go-to-market Tuning
  • Customer targeting
  • Positioning / promotion
  • Pricing
  • Sales and support
  • Channel support
  • Operations

Tactical Clarity™ is a highly scalable offering. Engagements range from a few days to several weeks, depending on your risk profile and budget constraints. We are happy to discuss the details of those trade-offs with you.